Enterprise Software more like Facebook (#safebook)
Herbert Wagger 20 December 2010 16:58:13
Facebook is easy to use, as well as being a robust tool. Grandparents can pick up enough to browse pictures of their grandchildren in a matter of minutes, while teenagers can manage their entire social lives from the site. So why isn’t enterprise software more like Facebook?
why isn’t enterprise software taking cues from the consumer web? Today, companies like Facebook, Twitter and YouTube have transformed the way people communicate and collaborate, globally. The same concepts that serve as the basis of the social networking, including user profiles, status updates, file sharing, and real-time feeds, can now be applied privately and securely in the enterprise. Social collaboration, along with cloud computing and mobile, are three major trends sweeping through today’s enterprise. Enterprises have already taken note of the success of social networking sites like Facebook and are actively developing strategies for Facebook-style social collaboration within the workplace.
INTRANET Consulting has taken steps to learn from those sites that users most prefer to spend time on; tools like Safebook show that it is possible to make work tools that appealing to users.
Part of the problem may lie with how businesses tend to adopt new tools. The ease with which information can be shared on a site like Facebook can run counter to many organizations’ internal cultures. When adopting enterprise social apps, the mindset of a company must change from being rigidly hierarchical and siloed towards being more open, flat and transparent. Enterprise social collaboration also must be built atop, and integrated, with existing business processes and applications (e.g. CRM), empowering employees to collaborate around business documents (e.g. a sales presentation), business data (e.g. a marketing campaign) and processes (e.g. order processing). Companies now have the ability to change the way their employees work.
Related Topics:
- Use Case for Social CRM - Sales and Marketing
- Use Case for Social CRM - Internal Collaboration
- Social CRM is the future of CRM
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